We got into cooperation with bakery that supplies bread to neighbourhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box. Results: 2996 packs of buns sold the first month. 658 people came for a trial session, 217 purchased membership cards. That increased the number of fitness centre clients by 25%. FIT BUNS sales generated 115% return on investments.
Advertising Agency: MEX, Ukraine Creative Directors: Yegor Kharkoff, Ivan Tsupka Art Director: Andrey Dashkevich Senior designer: Julia Bakhtina Account manager: Artem Karan New Business Manager: Anastasia Vasilikhinavia adsoftheworld.com