BMW

Information / Credits

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Advertising Agency: Publicis, Mexico Chief Creative Director: Héctor Fernandez Creative Director: Agustín Esteban Art Director: Agustín Esteban Copywriter: Antonio Montero Art Director: Leonardo Corrales Account Director: Juan Carlos Rached Planner: Magdalena Barceló Agency Producer: Marco Pozos Post production: Estudio Base Photographer: Diego Arrigoni Photography Producer: Ezequiel Schnabel Account Supervisor: Atria Medina Published: May 2012