Ford

Information / Credits

Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car. An Idea of Bassat Ogilvy Madrid for Ford Spain

Advertised brand: FORD Advert title: SMELLS NEW Headline and copy text FORD SELECCION: Used cars that smell new. Advertising Agency: BASSAT OGILVY MADRID, Spain Name, City, Country Agency website: http://bassat-ogilvy.es Creative Director:Alvar Suñol Art Director:Alberto Espeja Copywriter:Gonzalo Urbez Additional credits: Published: Abril, 2012