Xerox

Information / Credits

Our services, our technology, our expertise simplify the way business works so the world works a little better. It started 75 years ago with Chester Carlson, who invented xerography for one simple reason: to make it easier to replicate and share information. Fast forward to today, Xerox remains true to our heritage: providing simple answers to complex business problems through our diverse outsourcing services, our innovative document technology and our brilliant brain trust of Xerox people. Watch our new corporate video that brings our story to life.

Spot title: A World Made Simpler...by Xerox Client Company: Xerox Agency: Y&R, New York Executive Creative Director: Jim Radosevic Art Director: Kleber Menezes Copywriter: Corey Rakowsky Executive Producer: Robert Beck Producer: Craig Sklaver Production Company: Psyop / Blacklist Director: Psyop / Cisma Creative Directors: Laurent Barthelemy, Denis Kamioka Psyop Executive Producer: Lucia Grillo Blacklist Executive Producer: Adina Sales Producer: Ave Carrillo, Erik Gullstrand Live Action Producer: Gabi Hahn VFX Supervisor: Joerg Liebold Designers: Naomi Chen, Eunice Kim Editor: Sam Goetz Storyboard Artist: Ben Chan Lead Technical Director: George Smaragdis Animation: Ryan Moran, Helene Park, Sophie Gate VFX: George Smaragdis, Jordan Harvey Light: Fabio Piparo Lead Tracking: Bogdan Mihajlovic Compositing: Herculano Fernandez Flame: Aniello Zampella, Fabien Coupez Live Action Production Company: Parnoid BR Executive Producer: Egisto Betti Production Manager: Gabi Hahn First Assistant Directors: Camila Andreoni, Renata Salloum Director of Photography: Pierre Kerchove Art Director: Olivia Helena Sanches Stop Motion: Fabio Yamagi, Banzai Studios