IKEA

Information / Credits

During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”

Advertising Agency: 1861United, Milan, Italy Executive Creative Directors: Pino Rozzi, Roberto Battaglia Creative Directors: Serena di Bruno, Francesco Poletti Art Director: Serena di Bruno Copywriter: Francesco Poletti Account Director: Silvia Cazzaniga Account Supervisor: Matilde Dettin