The Waiting Time Experiment
In Germany organ donations are very scarce. Sometimes people have to wait for years to get a fitting transplant. We created an idea, which would help to raise awareness on that issue in a new and controversial way.
Advertising Agency: Ogilvy & Mather Berlin, Germany Creative Directors: Tim Stübane, Birgit van den Valentyn Art Directors: Matthias Bauer, Johannes Jost Copywriter: Anke Roell Published: April 2012via osocio.org