Throw, but don't throw your smartphone. NG-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador. Aim: to develop an innovative campaign for Basketball-Events across Germany that presents ING-DiBa as the direct bank of choice for the younger target group and attracts new customer interest. This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live online and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard.ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader.
Advertising Agency: Agenta agenturgruppe, Münster/Berlin, Germany Published: April 2012via adsoftheworld.com