Heineken US

Information / Credits

The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.

Advertising Agency: The Vidal Partnership, USA Chief Creative Officer: Gustavo Lauría Executive Creative Director: Javier Fuentes Creative Director: Álvaro Ramos Associate Creative Directors: Carmelo Rodríguez, Willy Fernández-Lomana Art Directors: Carmelo Rodríguez, Randy Díaz Copywriters: Borja Eizmendi, Willy Fernández-Lomana Account Director: Farah Burke Planning Directors: Marco Vega, Jaime Dávila Digital Producer: Alberto Ferrer Director Digital: Brian Anderson Published: March 2012