Israeli Cancer Association
The Day the Radio Went Mono
The Day the Radio Went Mono
To mark the breast cancer awareness month on the 30th of October at 8:05 AM, all radio stations in Israel, broadcasted only through the right speaker, in order to convey how it feels like to lose on side.
Client: Israeli Cancer Association Advertising Agency: Gitam BBDO, Tel Aviv, Israel Chief Creative Officer: Guy Bar Copywriter: Ran Allon Art Director: Tamar Dvir Content Executive: Eyal Saada Account Executive: Idit Zemmer Production: Noga Sagi, Tali Sasson, Jessica kalbermann
