Nissan
Blue Essence
“Blue Essence”, created for Infiniti’s new EMERG-E electric concept car and shown during the 2012 Geneva Motorshow, illustrates what you’d see if you devised a new form of lightning that’s made up of three components with different characteristics - seductive, mysterious and powerful. It also launched the sports car in a beautiful and exciting way.
Year: 2012 Client: Nissan Agency: TBWA ELSE Creatives directors:Adam Mandelstam & Fabian Braun Creative team: Miles Jeffreys, Kirk Williams & Eric Haugen Agency producer: Emilie Prud’homme Production company: Passion Paris Productions Executive Producer: Marc Bodin-Joyeux Producer: Emilie Walmsley Direction / Art Direction / Animation: Polynoid CG Artists:Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper Sound: Michael Fakesch
