Motel 6
Metamorphosis
Metamorphosis
Entitled “Metamorphosis,” the spot begins with a shot of a 1955 Chevrolet Bel Air Nomad cruising down a desert highway with suitcases on top and a family of four inside. The well-known Motel 6 music arrives with Tom Bodett’s one-of-a-kind voice: “Over the past 50 years, the way America travels has changed,” he says, as the station wagon transforms into a ‘64 Oldsmobile Vista Cruiser. Inside the car, visual changes to costume, hair, makeup and even the warmth of the imaging depict the 1970s, as Bodett speaks. “But through all that time and all those many changes, there’s been the same place to find a comfortable night’s rest.” While Bodett relates his thoughtful message, K&C’s storytelling fuses spot-on directing, casting, art direction, editing, animation and visual effects artistry to bring family, gadgets and vehicles up-to-date, as the destination is reached. “Motel 6,” Bodett ends: “Fifty years, and the light’s still on.”
Complete Project Credits: Motel 6 “Metamorphosis” Project Title: Motel 6 “Metamorphosis” Key Tools: RED Epic camera system, process trailer, camera car, Technocrane; Maya, V-ray, PF Track, Mental Ray, Nuke, After Effects. Client: Motel 6 Branding Agency: The Richards Group Brand Creative Group Head/Writer: Chris Smith Brand Creative/Art Director: Peter Everitt Producer: Sheri Cartwright Production Company: King and Country Director: Rick Gledhill Executive Producer: Jerry Torgerson Line Producer: Gary Kout Post Producer: Paul Winze Director of Photography: Jordan Valenti Editor: Andrew Maggio Art Director: Jon Lorenz VFX Supervisor: Bryant Reif Designers: Rick Gledhill, Mike Goubeaux, Gabriella Russo, Pietro Desopo, Tom Kenney, Greg Mitchell, Dan Hamilton Previsualization: Billy Maloney, Hugo Codinach, Jon Lorenz, Mike Johnson, Bryant Reif 3D Artists: Kyung Park, Mike Johnson, Andrew Cook, Billy Maloney, Andrew Parris, Chris Kelley, Greg Mitchell, Adam Swaab, Tim Salikov Compositing Artists: Jon Lorenz, Rick Gledhill, Tom Kenney, Chris Kelley, Adam Swaab Telecine Company: New Hat Colorist: Bob Festa
