Grayson Matthews

Information / Credits

When the producers at Toronto-based music shop Grayson Matthews re-discovered an archived dance track that sampled twisted car noises over big, booming beats, they decided to turn the commercial production pipeline on its ear by commissioning a director to compose a humanistic visual to accompany their mechanical-sounding music. Shot by The Public Assembly director Sammy Rawal and DP Sean McBride, the spot renders breaking dancing maestro Benzo into a mechanical artwork, bending his fluid moves to industrial and robotic effect. Paul Binney at School Editing built on their aerodynamic aesthetic, adding splashes of colour, light leaks and tripped-out kaleidoscopic sequences. The resulting promo, “Body Mechanics,” speaks to the creative potential in the collaborative process when it’s truly unimpeded. About Grayson Matthews: Grayson (n.grāsʌn): 1. A collective of artists who create award-winning original music & sound design. 2. An industry vanguard in music supervision, licensing, dialogue direction & casting. 3. An inspired facility. http://www.graysonmatthews.com/

Title: Body Mechanics Original Music: Grayson Matthews Director: Sammy Rawal Production Company: The Public Assembly Director of Photography: Sean McBride Executive Producer: Kevin Corvetti Post Production: School Editor: Sammy Rawal VFX Artist: Paul Binney