To draw the attention of young creatives from the Portuguese ad community, Fuel Lisbon decided to use two of the most awarded creatives in the world - whom by the way started getting famous while working in Portugal - Icaro Doria and Chacho Puebla. Although Icaro (famous for his “Flags" Campaign) and Chacho (the brain behind the multi awarded “Museo Efemero”) are no longer working in Portugal (Icaro Doria returned to his homeland São Paulo to start-up Wieden Kennedy Brazil and Chacho Puebla is now at Lola Madrid), their stories and awards continue to inspire young creatives in Portugal year after year. While Icaro and Chacho supported the idea from the beginning, the agency soon realized that it wouldn't be possible to actually have them on the spot. So the “look-alike version” started making sense. It the spot, two Icaro and Chaco “wanna-be's” challenge young creatives everywhere to be the next creative popstars. Or as the pay-off says "Be the next Icaro Doria. Be the next Chacho Puebla. "
Advertising Agency: Fuel Lisboa, Portugal Creative Directors: Marcelo Lourenço, Pedro Bexiga Copywriter: Andreia Ribeiro Art Director: Ricardo Marques Tv Producer: Pedro Silva Directors: Alexandre Montenegro, Nuno Portimão D.O.P: Vitor “Maninho” Rebelo Sound Design: Dizplay Music: Nuno Tempero Approve By: Ana Paula Costavia adsoftheworld.com