To celebrate the launch of the new 208 later his summer, Peugeot have collaborated with viral video sensation ‘Nonstop’ aka Marquese Scott to make a stunning dance video for their ‘Let Your Body Drive‘ campaign, The video was shot in one take with no editing, visual effects or pre-planned choreography. 29 year old Marquese shot to fame late last year with the video: ‘Pumped Up Kicks - Dubstep’ LINK which became one of the most viewed videos of 2011, with over 41 million views in a matter of months. Youtube Channel: http://www.youtube.com/user/WHZGUD2 This video, and the ‘Let Your Body Drive’ proposition, is inspired by the new technology and radical improvements that make Peugeot’s latest model, the new 208, such an instinctive and enjoyable drive. The film’s soundtrack is by Rudimental ft. John Newman - ‘Feel The Love’. Tipped to be a summer anthem, it was featured as ‘The Hottest Record in the World’ on DJ Zane Lowe’s Radio 1 show. It will be released May 27th through Asylum Records. This Youtube video kicks off a much wider experiential campaign that will tour the UK from 27th April.
Agency: INITIALS Marketing Production & Seeding: Rubber Republic Digital Agency: EHS 4D