ASICS

Information / Credits

What happens when you combine a crane and a tennis player? See how ASICS never stops innovating, so you can stop at never. Initiate Test at http://www.StopAtNever.com To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated.

Advertising Agency: Vitro, San Diego/New York, USA Creative Chairman: John Vitro Chief Creative Officers: Jonas Hallberg, Liron Reznik Creative Director: KT Thayer Copywriter: Schuyler Vanden Bergh, Simone Nobili Sr. Art Director: Cris Westrell Art Directors: Kevin Lukens, Kevin Cimo, Dominic Al-Samarraie Agency Producer: Mickey Strider Executive Digital Producer: Lina Drott Digital Producer: Christoffer Lorang Dahl Digital Production: Kokokaka Video Production: 13 Keys Video Editing: Dave Friz, 13 Keys Sound Design: 13 Keys Published: April 2012