Coca-Cola

Information / Credits

“Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness,” explained Leonardo O’Grady, ASEAN IMC Director, The Coca-Cola Company. “ Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.

Advertised brand: Coca-Cola Advert title(s): Coca-Cola Hug Machine Advertising Agency (Name, City, Country): Ogilvy & Mather Singapore Chief Creative Officer: Steve Back Executive Creative Director: James Procter Art Director: David Stevanov, Jon Loke Copywriter: Kevin Joseph, Troy Lim Illustrator: Eunice Ng, Sean Soo Other credits: Producer: James Brook-Partridge, Alvin Chin Head of Planning: Mark Sinnock Account Service: Louise Kuegler, Jiamei Tay Director: Angus Gordon (The Well), Production Director: Adrian Chua (Makers Pte Ltd) Published/Released/Aired (Month, Year): April 2012