Land Rover

Information / Credits

To communicate that the new LR4 Pursuit is the ultimate outdoor vehicle, with all the added extras a driver needs to venture into the Middle East’s most rugged landscapes. To put the LR4 in action, in the heart of the Middle East’s most rugged landscapes, seen only as a glare of reflected sunlight in the distance where no other vehicle can go. Piquing the curiosity and interest of any adventurous driver.

Advertised brand: Land Rover / LR4 Pursuit Campaign name: Glare Advert title(s): Wadi Nakhr, Hajar Mountains, Rub Al Khali Advertising Agency (Name, City, Country): Y&R, Dubai, United Arab Emirates Creative Director: Ryan Reed Art Director: Ryan Reed Copywriter: Dario Albuquerque Illustrator: Gitten Tom Photographer: Corbis Other credits: Chief Creative Officer: Shahir Zag Published/Released/Aired (Month, Year): February, 2012