Tic Tac

Information / Credits

The Worst Breath in the World campaign was developed at Ogilvy France, Paris by executive creative director Chris Garbutt, executive director, digital and brand content, Fred Levron, creative directors Baptiste Clinet, Nicolas Lautier, Florian Bodet, art director Salomé Jestin, copywriter Charles-Henry Joyaut, strategic planner Hadi Zabad, digital producer Hugo Diaz, managing director Benoit de Fleurian, account manager Nathalie Avedissian and senior account executive Myriam Nouicer working with Ferrero marketing team Stéphanie Loir, Camille Chipot and Anne-Laure Cottel. Filming was shot by director Francois Nemeta via Fighting Fish, Paris.