MTV Serbia, Death Valley

Information / Credits

Save the endangered species Raise your voice against atrocious genocide of our zombie neighbors, taking place every sunday at 9 P.M. In the Death Valley show. Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies, werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species.

Advertising Agency: McCann Erickson, Belgrade, Serbia Creative Directors: Vladimir Cosic, Jana Savic Rastovac Art Director: Nenad Dodic Copywriter: Bojan Babic Account Manager: Milos Stankovic Published: March 2012