jumP Editor Luis Moreno, working with ceft and company's creative director Ucef Hanjani, whom engaged director Johan Renck (Serial Pictures), just knocked off a beauty of a high-speed edit for White House Black Market. Musical Odyssey, set on a room-length table in a cavernous, bleach-white space, centers on a comely young go-getter, played by renowned fashion model Coco Rocha, seeking the appropriate wardrobe for her new corporate life. As she dances on the center of the table, the camera rifles through shots of her in a variety of pants suit/blazer/skirt/slacks combinations. "We had a lot of fun with this one," noted Moreno. "We had to simultaneously capture Coco's enthusiasm, energy and youthful vigor, while conveying the sense that she was a serious professional looking to make a statement with her wardrobe. She modeled an incredible variety of outfits, which made for some really interesting shots when we edited them into a fast-moving sequence."
Client: White House Black Market Spot Title: Musical Odyssey Air Date: April 2012 Agency: ceft and company NY ECD: Ucef Hanjani AD: Molly McMullin, John Jensen Copy: Sam Vacca EP: David Hamilton Prod Co: Serial Pictures Director: Johan Renck DP: Darren Lew EP: Violaine Etienne Producer: Erin Wile Editorial Co: jumP Editor: Luis Moreno MD: Dee Tagert EP: Alexandra Leal Post/Effects Co: Manic EP: Paul Schneider Telecine Co: Company 3 Colorist(s): Tim Masick Audio Post Co: Heard City Mixer(s): Pete Reynaud