We all know about the challenges our planet stands before. Challenges which may turn great waves and surfing into nothing but a memory. “Made by Waves” is a way for Quiksilver to put the waves back into the brand. By installing waverollers in Huntington Beach, CA. Quiksilver can produce all of there products with the help of wave power. Thereby creating a sustainable communication that stays true to Quiksilver’s nature and let’s them be come a rolemodel and inspiration for both the surf industry and a new generation of surfers.
Advertising Agency: Berghs School of Communication, Stockholm, Sweden Art Directors: Patrik Beskow, Daniel Lunde Copywriter: David Alledalvia adsoftheworld.com