Budweiser
Goal in the Dark
Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor. Idea: We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.
Advertising Agency: Ogilvy Action, Argentina General Creative Director: Silvio Panizza Creative Directors: Alejandro Garone, Rodrigo Isaia Copywriter: Felipe Autran Art Director: Tiago Salgueiro General Manager: Marco Chiossone Managing Director: Karina Aiello Account Director: Georgina Roccatagliata Account Executives: Jazmín Salas, Mijal Sus Production Director: Valeria Pinto Agency Producers: Federico Faralla, Gaston Sueiro BTL Producción Director: José Cardelli BTL Producer: Martín Cecchi, Pedro Dufou Production House: Muu cine Table Developers: FX Studios Director: Alejandro Rey Executive Producer: Guido Rotemberg General Production: María Rosa Godoy, Juan Maidana Director of Photography: Federico Cantini Edition: Lucas Bottaro Post Production: Jaqueline Eckerdt, Mechi Serrano Music Designer: Rifle Responsible for the client: Pablo Beltrán, Marcos Ottone
