FirstBank

Information / Credits

A breaking TV :30 is the latest in FirstBank, Lakewood, Colo.’s ongoing “stress-free mortgages” campaign, created by advertising agency TDA_Boulder, Boulder. FirstBank is one of very few area banks actively promoting consumer mortgages. The new commercial is the sunny flip side of last year’s TV, in which an unlucky man whose mortgage is not from FirstBank rips out his hair, steals a bus, then jumps in front of it. http://tdaboulder.com/fb/bus.html This year, a peppy homeowner learns from a lipsticked note on the hallway mirror that he’s been left by his wife—who will in fact be marrying his next door neighbor, Ed, today, in a flower-filled ceremony happily attended by, among others, our hero’s daughter and dog. Undismayed, he steps outside, tells his soon-to-be-ex, “You look fan-TAS-tic,” admires “the whole family” that used to be his, and, waving a cheerful good-bye, calls out, suitcase in hand, “well, I’m off.” Closing V.O. and supered type explain, “When your mortgage is stress-free, everything is.“ The advertising targets adults 25 to 49 and will air in Colorado DMAs on all five broadcast networks, on programs including The Voice, Smash, Big Bang Theory, Modern Family, New Girl, and American Idol, as well as on twenty-two cable networks, including AMC, HGTV, Bravo, TLC. Creative credits go to the art director/copywriter team of Haley Garyet and Austin O’Connor and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Greg Bell of production company Epoch, Beverly Hills. FirstBank is a division of FirstBank Holding Company, Lakewood, Colo., privately held and majority owned by its management and employees. It is Colorado’s largest locally owned bank, with additional locations in California and Arizona. efirstbank.com TDA_Boulder is a strategically-focused creative agency with $30 million billings from clients including, among others, FirstBank, Webroot, Boyer’s Coffee, Sir Richard’s Condom Co., Justin’s Nut Butter, and Avery Beer. tdaboulder.com

Client: FirstBank, Lakewood, Colo. Agency: TDA_Boulder, Boulder, Colo. Brief: Ongoing “stress-free mortgages” campaign. FirstBank is one of the few area banks actively promoting consumer mortgages. Execution: TV :30 Tag: “When your mortgage is stress-free, everything is.“ Target: Adults 25 – 49 Media: Five broadcast networks, programs including The Voice, Smash, Big Bang Theory, Modern Family, New Girl, American Idol. Twenty-two cable networks, including AMC, HGTV, Bravo, TLC. Market: Colorado AD/CWs: Haley Garyet, Austin O’Connor CDs: Jonathan Schoenberg, Thomas Dooley Agency Prod.: Susan Fisher Account Dir.: Danielle Borden Prod. Co.: Epoch, Beverly Hills Dir.: Greg Bell D.P.: Eric Treml Exec Prod.: John Duffin Prod.: Candace Tomark Editorial/Post: Cosmo Street, Santa Monica Editor: Katz Asst. Editor: Zoe Mougin Exec Prod.: Yvette Cobarrubias Prod.: Patty Paz Music & Sound: Beacon Street Studios, Venice, Calif. Composers: John Nau, Andrew Feltenstein Engineer: Paul Hurtubise Prod.: Caitlin Rocklen Motion Graphics: Evan Parsons, independent, Santa Monica Color Correct: Company 3, Los Angeles Telecine Artist: Mike Pethel Prod.: Matt Moran Exec Prod.: Rhubie Jovanov Finishing: Arsenalfx, Santa Monica Flame Compositor: Terry Silberman Flame Asst.: Jameson DeSantis Prod.: Leighton Greer Breaks: Spring