Everyone has been there before. Whether it’s a fall, a misunderstanding or the dreaded awkward moment, we’ve all found ourselves in the kind of tricky situation that only a sudden influx of fun can save. These relatable life moments inspired the latest campaign from Fallsview Casino Resort called “Need some fun?” created and produced by Blammo Worldwide. “Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way. We wanted the creative to be as entertaining as the Fallsview experience itself.” says Andrew Simon, Partner and Chief Creative Officer at Blammo Worldwide. Titled “Treadmill”, the first commercial in the campaign launched this week. In this spot, a routine trip to the gym turns into a hilarious misadventure leaving one young guy desperately in need of some fun. Three additional spots are set to run throughout the year.
Client: Fallsview Casino Resort Creative Agency: Blammo Worldwide, Toronto Chief Creative Officer: Andrew Simon Copywriter: Craig Burt Art Director: Grant Cleland Agency Producer: Allana Lytle Account: Kristin Vekteris, Hannah Gourevitch Production Company: The Corner Store Director: Scott Vincent Executive Producers: Jennie Montford Line Producer: Marilyn Kastelic Director of Photography: Marc LaLiberte Else Editorial: Posterboy Edit Editor: Griff Henderson/Danica Pardo Sound Design: Chris Tait, Pirate Online: The Vanity Online Artist: Sean Cochrane Transfer: Wade Odlum