Audi

Information / Credits

Always keeps enough distance: AUDI A7 with adaptive cruise control. AUDI developed an assistance system that helps drivers always keep enough distance between themselves and other vehicles: adaptive cruise control. To demonstrate this, a small ad was placed, with ample distance between it and the surrounding used car ads, in various car magazines.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland Creative Directors: Martin Stulz, Dominik Oberwiler Art Director: Lukas Wietlisbach Copywriter: Sven Rufer Published: January 2012