Gulf Scrabble Championships

Information / Credits

Being Human Isn't Enough Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you're human. Instead, it challenges you to prove you’re more than human – by unscrambling different letters and demonstrating that you’ve got the power of WORDS.

Advertising Agency: TBWA\RAAD, Dubai, UAE Head Of Digital: Preethi Mariappan Sr. Content Strategist: Melanie Clancy Sr. Interactive Art Director: Rafael Guida Lead Developer: Sarabjeet Singh Technical Lead: Navin Chauhan Published: May 2011