Breast Unit Prague, Center for diagnosis and treatment of breast cancer

Information / Credits

Touch them to ensure that they don't disappear Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'

Advertising Agency: Leagas Delaney Prague, Czech Republic Creative Director: Tereza Sverakova Art Director: Lauren van Aswegen Copywriter: Igor Paleta Photographer: Goran Tačevski Published: December 2011