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McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel.

Advertising Agency: McCann Worldgroup, Helsinki, Finland Creative Directors: Jyrki Poutanen, Timo Silvennoinen Art Director: Jyrki Poutanen Copywriter: Timo Silvennoinen Graphic designers: Kim Takala, Piia Seppälä, Joni Lyytikäinen Web development: Heikki Lehto, Karolina Hurmerinta Client director: Petteri Lillberg Agency producer: Niina Huttunen, Yrjö Haavisto Production Company: Anima Boutique