Puma

Information / Credits

With the rapid rise of reality television, more and more people seem content to spend time watching life on television, instead of actually living one themselves. Elevating those who fight, backstab and cheat into celebrities and role models. Something has got to change. So for the latest PUMA Social release we are offering people a choice: do they want their nights to be spent staring at televised strangers, or do they want them to be more? A time when they live life, instead of just watching it. Where reality stars are replaced by teammates. The 90-second film juxtaposes a slew of reality television audio clips with visuals of life being played. It celebrates those who choose to ignore the banality of today's reality television climate, in favor of creating their own stories with friends and teammates. Furthermore, the film encourages those of us not out already, to get off the couch. Because in the end, life deserves to be played, and channel surfing is not a sport. For more information on PUMA Social, please visit http://puma.com/social

Advertising Agency: Droga5, New York, USA Creative Chairman: David Droga Executive Creative Directors: Nik Studzinski, Ted Royer, Tim Gordon, Amanda Clelland Head of Integrated Production: Sally-Ann Dale Agency Producer: Sam Kilbreth Director: Fredrik Bond Production Company: MJZ Director of Photgraphy: Roman Vas’ynov Executive Producer: Cassie Hulen, Kate Leahy Producer: Line Postmyr Editor: Patric Ryan Editorial Company: Marshall Street Editors Assistant Editor: Elena De Palma Executive Producer: Kath Sawszak Producer: S.J. O'Mara Postproduction: Absolute Post Executive Producer: Melanie Wickham Senior Producer: Melissa Stephano Lead Flame: Dirk Greene Telecine: Dave Hussey Telecine Company: Company 3 Music: Squeak E. Clean Productions Sound Design: Nylon Studios Sound Design/Mix: Dave Robertson