Heineken

Information / Credits

To celebrate the launch of Heineken's first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they'd ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras... and an unexpected guest.

Advertising Agency: United State of Fans\TBWA, Amsterdam, Netherlands Creative Director: Kari Shaw Creatives: Hubert Visser, Armand du Bois Accounts: Guido Klomp, Aniek Ajanaku-Holland Strategy: Antonie van Schendel Producer: Melissa Lee Production: Monodot / Verheyden PR: Pitch London Aired: March 2012