Peixe Urbano

Information / Credits

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.

Advertising Agency: AlmapBBDO, São Paulo, Brazil VP Creative: Luiz Sanches Creative Directors: Marcos Medeiros, André Kassu Art Directors: Tiago Marcondes, Guiga Giacomo Copywriter: Ricardo Wolff, Marcelo Pignatari