SSX launch- your cocktail shaken by a pro-rider http://ssxshakes.be/ For the launch of the extreme snowboard game SSX EA organized the pre-launch event SSX Shakes with a special cocktail bar. Cocktails were not shaken by bartenders but by pro-riders. Every blogger and journalist present on the event received a personalized movie with his cocktail shaken by a pro-rider. More info: ssxshakes.be or ea.com/ssx.
Advertising Agency: Duval Guillaume Modem, Antwerp, Belgium Creative Director: Geoffrey Hantson, Katrien Bottez, Lansen Walraet Art Director: Ad Van Ongeval Copywriter: Dieter De Ridder Account Team: Elke Janssens, Dimitri Mundorff UX director: Jeroen Govaert Online Production: The Parking Lot, Bart Vermijlen (PM) Film Production: Pieter Neirynck, DB Video Event: The Oval Office PR: Mindshakevia www.ibelieveinadv.com