Snap&Sleep Hotel Student work, Westerdals School of Communication, Oslo, Norway Made by Sara Hødnebø (art director) , Caroline Ekrem (art director) and Marius Holtmon (graphic designer) After the disaster in 2011, Japans tourism is still down with 36%. The Brief: Bring the tourists back, and possibly, give Japan more tourism than they had before. Communicate that Japan is a safe and exciting destination you should visit. Our idea: We want to use social proof to bring the tourism back. We want the people that are still visiting Japan to show their friends and followers that Japan is safe and still a great destination. Instagram is one of the fastest growing app out there. Just hitting 27 million users this month. This is the medium we want to use. Japan National Tourist Organization launches Snap&Sleep - The first hotel in the world where you pay with social media only by posting your pictures from Japan on Instagram each day. Your room size will depend on how many followers you have.
Advertised brand: Japan tourist organization, Student work Advert title(s): Snap&Sleep Advertising Agency (Name, City, Country): Student work, Westerdals School of Communication, Oslo, Norway Art Director: Sara Hødnebø, Caroline Ekrem Graphic Design: Marius Holtmon Published/Released/Aired (Month, Year): January 2012