URL: http://www.naturevalleytrailview.com/ Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.
Advertising Agency: McCann New York, USA CCO / Chairman: Linus Karlsson Vice Chairman / Executive Creative Director: Andreas Dahlqvist Executive Creative Director: Leslie Sims Creative Director: Mat Bisher, Jason Schmall Director of Creative Technology: Mark Fallows Head of Technology: Stefan Feissli Senior UX Design: Jayson Barrons Chief Production Officer: Brian DiLorenzo Head of Integrated: Jonathan Shipman Exec Integrated Producer: Catherine Eve Patterson Sr Integrated Producer: Geoffrey Guinta Production company: InTheMo CEO / Founder: Cary Levine COO: McNair Zimbalist Director of Media: Joshua Winkler Director of Business Development: Robert Cohen Producer: Adam Baskin Line Producer: Adam Cucurull Digitech / Cameraman: James deMuth Lead Cameraman: Brandon McClain Production / POI Photography / Design / Development: Your Majesty Executive Creative Director / Photographer: Jens Karlsson Design Director: Riley Milhem Art Director: Joshua John Pipic Designers: Veronica Wallström, Magnus Karlsson Tech Lead: Micah Acinapura Developers: Raed Atoui, Adriaan Scholvinck, Tore Holmberg Associate Developer: Theo Strahlen Executive Producer: Heather Reddig Senior Producer: Tina Chou Associate Strategist / Producer: Valtteri Laihainen Sound Design: Bob Partridgevia adsoftheworld.com