The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.
Advertising Agency: Rethink, Vancouver/Toronto, Canada Creative Directors: Chris Staples, Ian Grais Art Director: Leia Rogers Copywriter: Leia Rogers Photographer: David Niddrie Account Manager: May Nguyen Producers: Cary Emley, Sue Wilkinson Studio: Jan Day Published: February 2012via adsoftheworld.com