Jeremy Lin is worth every tweet. What if athletes were paid based not only on their play on the court but also on their social value? That’s what we’re trying to find out at FeedtheLinsanity.com. We started this side project because we think Jeremy Lin is worth far more than the league minimum and we wanted to show him some love. We’re using the power of social media to help Lin get the contract he deserves by rallying his fans and followers. Every time someone tweets #Linsanity we’ll add a $1 to his contract (he’s worth every tweet). We’re hoping by the end of the season, the Knicks front office will actually see Lin’s true value and give him a new contract, completing this #Linderella story (sorry, had to be done). It took a day to come up with the idea (we came up with the name over lunch) and another to build the site. We hope to eventually extend this idea to other players in other leagues.
Advert title(s): Feed the #Linsanity Creative: Chiyong Jones Creative: Gabriel Cheung Creative: Siddhartha Dabral Published: February, 2012