Mccann Erickson

Information / Credits

A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel Creative Director: Tal Perelmuter Art Director: Dana Moshkowitz Copywriters: Yoav Hebel, Asaf Zelicovitch Director: Ami Alush Published: December 2011