The youth academy chooses them. There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.
Advertising Agency: Dimension, San Sebastián, Spain Creative Directors: Guillermo Viglione, Fernando Riveros Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso Copywriters: Guillermo Viglione, Matias López Navajas Illustrator: Ricardo Salamanca / Salamagica Photographer: Jose Luis López de Zubiria Additional Credits: Cristian Montes, Cirugia, Fernanda Pascual, Salamagicavia adsoftheworld.com