Land Rover

Information / Credits

BRIEF To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners. SOLUTION The brand campaign reimagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world’s harshest places.

Advert titles: Mountain / Orang / River Campaign name: Monologue Media: Print Industry: Automotive Published: Feb 2012 Market: UAE Language: English Agency: Y&R Dubai Advertiser: Land Rover Brand: Land Rover Creative Director: Shahir Zag Creative Director: Kalpesh Patankar Art Director: Kalpesh Patankar Copywriter: Shahir Zag