The Egg Came First
Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.
Advertising Agency: TBWA/Tequila, Singapore Executive Creative Director: Graham Kelly Creative Director: Pei Pei Ng Art Directors: Merlin Kwan, Edward Poh Copywriters: Paul Allen, Lawrence Stevensonvia adsoftheworld.com