The final episode in this unwise adventure series takes the new MINI Roadster, VICE and BSUR to see a spookier side of exotic Jamaica. Along with Co-Pilot, Natalia, a young Colombian media researcher living in Amsterdam, host Krishna Andavolu’s mission was to investigate the mystical Jamaican folk magic practices of Obeah. This ancient Afro-Caribbean religion is one of the island's best-kept secrets. And for good reason – Mobs have killed black magic Obeah practitioners for cheating them, so it’s no surprise that people are very secretive about this dark art.
Client MINI Campaign All the Wrong Places Format (length) 6 month social media campaign Client contact Philipp Thomssen, Anja Rahle Launch date 29 August 2011 Territories Global (list of countries supplied separately) First air date by country Fifth Episode 27 February, 2012 Duration of campaign 6 months Strategy Director Jeffre Jackson Executive Creative Director Jason Schragger Digital Creative Director Genevieve Hoey Additional Creatives Karl Dunn, Simon Johnson, David Govier, Salvatore Gullifa Client Service Director Mia Drexl-Schegg International Account Supervisor Paula Atwell Account Executive Liam Osbourne Executive Producer Anna Lindequist Ruello Associate Producer Oscar Thomas Production Company VICE Account Directors Ben Dietz, Thobey Campion, Shanon Kelley Creative Director Joseph Patel Associate Producer Matt Yoka Field Producer Mariah Wilson Camera Operator 1 Nickolaos Neofitidis Camera Operator 2 Karen Song Post-Production company VICE Project Manager Barnett Zitron Mission Five : Host Krishna Andavolu Co-Pilot Natalia Sanchez Social Media Prod company KKLD Concept Developer Imran Sheik Project Manager Tanja Bachheimer Head of Design Sascha Burk Art Director Holder Hermann Project Lead Stephan Lammermann Featured Music Courtesy of Jingle Punks Artist/Title d.C. soulplusmind/Lambs and Lions Artist/Title Renald Francoeur/Yellow Beaches Artist/Title Liam Dutton/Mystic Melody- main Theme Artist/Title Million Dollar Beatz/Detox Artist/Title Scott Manthei/Whimsical Lunacy Artist/Title John Lawrence Schick/Percussion and Effects 4 Artist/Title Kalayeh Productions/Swag Life Full