Kauko remotely controlled design café
World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.
Advertising Agencies: hasan & partners, Helsinki, Finland / Perfect Fools, Stockholm, Sweden Executive Creative Director: Eka Ruola Account Director: Barbara Sorsa Creative / Strategist: Tobias Wacker Creative / Copywriter: Mick Scheinin Creative / Art Director: Bruno Ribeiro Producer: Sivi Uitto Producer Digital: Tämer Mohsen Art Assistant: Minna Lairi Executive Creative Director: Tony Högqvist Executive Technical Director: Björn Kummeneje Account Lead: Fredrik Heghammar Producer: Carlos Naude Creative Lead: Magnus Ericsson Technical Lead: Björn Uppeke Art Director: Martin Samuelson Designer: Viktor Watterback Programmer: Paula Kreuger Film: Martin Hammarberg Photo edition: Karl Nord Programmer: Martin Torhage Co Producer: Patrik Sundberg Music: Erik Wikholm Producer: Espen Brekkebråten / Twofatboys Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku Published: January 2012via adsoftheworld.com