In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team.
Advertising Agencia: Young & Rubicam, Colombia General Creative Director: Mauricio Rocha Creative Directors: Victor Osorio, Tito Chamorro, Julián Jaramillo, Jorge Millán, Diego Suárez Art Directors: Johanna López, Alejandro Narváez, Leonardo Carrasco, Juan Carlos Otálora, Alirio Vargas, Alexander Arguello, Diego Suárez Copywriters: Sergio Tenjo, Sebastián Sánchez, Jhon Meza, Jorge Millán Account Director: Alvaro Dopico Account Executive: Juliana Vallejovia adsoftheworld.com