The World ends in one year
THE WORLD ENDS IN ONE YEAR. WHAT A JOY! How many times has it been said that the world will end on the 21st of December of 2012? It's a good Hollywood script, a great theme to sell books, and a good oportunity to tell the unwary to give away all because a ship will save them. The truth is that at dawn no one will be able to save them from bankruptcy or unpredictable weather. Everything is based on prophecies like the ones made by the Maya Culture. In our theory, the sculptor of the Mayan calendar completed the full circle when he was in the year 2012, as he could have also ended it in 1986. But there is something more within the environment, we are going through difficult times, and advertising does not escape from it. There is fear, there is despair. There is a drought of ideas, and also a flood of bad ideas; there is hunger for good ideas, and an economic crisis is going on, and again, there is a lack of ideas. Is this the end of the ideas? Is the business not as fun as it used to be? Maybe we feel this way in our busines because publicists are now only interested in winning awards with adds that never air, those that people never see and that we all miss so much, and while the pessimistic reason expects the year 2012 to be apocalyptic and obscure, we at Saatchi & Saatchi will appeal to love and change. And if it is to be true that we have only one year left, we will continue on our path to the good, to what things used to be like. So if this is to be our last year, lets do it well, lets make it the best year on the planet, lets make it with special love, with no time for doubt or discussion. We must do things that exite us, that make us laught, that make us share, and if for any reason the world must come to an end, at least it will end leaving us happy, with our hearts fulfilled. And if it doesn´t end, then it will be a year worth learning that with love children are born happier, kinder cities are built, and advertising will want to be seen and shared again. So, what a joy! This is the way think at Saatchi & Saatchi, The Lovemark Company. This ad was released on 21 December 2011 to invite that we only have 366 days to make the best year.
Advertising Agency: Saatchi & Saatchi, Bogotá, Colombia Executive Creative Director: Juan Pablo Navas Creative Directors: Juan Carlos González, Margarita Olivar Art Director: Margarita Olivar Copywriters: Juan Carlos González, Juan Pablo Navas Published: December 2011via adsoftheworld.com