Clear Wireless

Information / Credits

Independent San Francisco ad agency Venables Bell & Partners launched new work for CLEAR 4G internet. Based on CLEAR’s offering of no long-term contracts, no data limits and flexible-pricing plans, VB&P developed the tagline “The way the internet should be” for the brand. The new campaign includes TV, radio and POS. Television spots launching this week, “Shirts” and “Magician,” play up ridiculous scenarios where data limits and long-term contracts are applied to everyday situations. In “Magician,” a family finds themselves awkwardly eating breakfast with an unexpected houseguest, a magician from their son’s birthday party with whom they reluctantly signed a “two-year birthday party contract." The same scenario applies to “Shirts” where a mid-level manager finds himself giving a bare-chested presentation to a crowded conference room because he happened to reach his “shirt limit for the month.”

CLIENT NAME: Clear Wireless BRAND: CLEAR SPOT NAME: "Shirts" and "Magician" AIR DATE: 2/20/12 AGENCY: Venables Bell & Partners EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness ART DIRECTOR: Jason Warne COPYWRITER: Will Gorman DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen AGENCY PRODUCER: Mandi Holdorf PRODUCTION COMPANY: Biscuit Filmworks. DIRECTOR: Aaron Ruell DIRECTOR OF PHOTOGRAPHY: Peter Donahue EXECUTIVE PRODUCER: Holly Vega and Shawn Lacy PRODUCER Tracy Broaddus EDITING COMPANY: Arcade EDITOR: Geoff Hounsell SOUND DESIGN: 740 Sound Design SOUND DESIGNERS: Eddie Kim MUSIC: Beacon Street MIX: 740 Mix V/FX: Airship V/FX PRODUCER: Marguerite Olivelle