If you love Formula 1 racing then you'll want to turn your speakers up for this spot. Rattling Stick's Ivan Bird captures the thrills and drama of Formula 1 in this cinematic advert/ad out of Brothers & Sisters for Sky's launch of its Sky Sports F1 HD channel in the UK. The commercial will have an interactive element when broadcast: Sky customers will be able to press buttons on their remotes to watch the full film or download extra content to their Sky boxes. The campaign will also include Augmented Reality and a 3D installation in West London.
Agency: Brothers and Sisters Client: Sky Director: Ivan Bird Production Company: Rattling Stickvia great-ads.blogspot.com