Breckenridge Brewery of Colorado
Find Your Couch
Find Your Couch
Two new, 30-second TV commercials extend Breckenridge Brewery of Colorado’s low-budget parody “Beervertising” campaign, introduced last year in a 15-second format. The new spots last longer and aim lower, targeting two mass beers from south of the border. The campaign is by Cultivator Advertising & Design, Denver. Introduced in the first spot as the “the least interesting man in the world,” budding TV star Bob Harrington (day job: Breckenridge head brewer) stares straight ahead as endless bottles of his 471 IPA get capped. His only line: “I always drink beer. And when I do, I prefer good beer.” At spot’s end, the V.O. concludes, “Never stay thirsty, my friends.” In the second spot, Bob sits back to the camera, watching incoming waves on a warm and sunny beach... on TV. He grabs a Breckenridge Agave Wheat, flicks the channel to football, and settles in. Supered type (the spot has no spoken words) reads, “Find Your Couch.” The two commercials were produced on a combined budget of about $10K, and will run on Colorado news, sports and Sunday prime time programming. Cultivator credits go to creative director/art director Monte Mead and creative director/copywriter Tim Abare. The commercials were directed and shot by Adam Fowler of KDVR Fox-31, Denver. Other production credits include sound engineer and grip Chris Lupenski, and grip Ryan Delamater. Beach and football stock footage is from iStock. Breckenridge Brewery of Colorado, LLC, Denver, founded 1990, is a regional specialty brewer, with a total 2011 production of 42K barrels. Its craft beers are sold in Colorado and 25 other states. http://www.breckbrew.com Cultivator is a creative-focused advertising and design firm. Other accounts include New Belgium Brewing, Red Robin Gourmet Burgers, HeatlthOne, Tellluride Tourism Board, RockResorts, Anthony’s Pizza, Keystone Resort, and ink! Coffee. http://www.cultivatorads.com
Client: Breckenridge Brewery of Colorado, LLC, Denver Small specialty brewer. 2011 production 42K barrels. Agency: Cultivator Advertising & Design, Denver Brief: Lampoon mass Mexican beer advertising. Executions: Two TV :30s “Beach,” tagged “Find Your Couch.” “Least Interesting Man,” tagged “Never stay thirsty, my friends.” Featured Brews: Agave Wheat (“Beach”) 471 IPA (“Least Interesting”) Production budget: About $10K. Media: FOX 31 Colorado news, sports and Sunday prime time. Also online blog seeding. CD/AD: Monte Mead CD/CW: Tim Abare Prod. co.: KDVR Fox-31, Denver Dir./Editor/D.P.: Adam Fowler Location sound/Grip: Chris Lupenski Grip: Ryan Delamater Presenter (“Least”)/TV viewer (“Beach”): Bob Harrington, head brewer, Breckenridge Brewery Surf/sports vid (“Beach”): iStock Location (“Least”): Breckenridge Brewery, Denver Breaks: February
