Dentsu Argentina made the movie "Back to School" to communicate the new Bic pens Evolution. "It was a good opportunity to make a colorful and fun movie. A frantic race pencil where the product is the protagonist, and the Evolution still have many good attributes that note, we found a way to do without proves capricious. Good for BIC were encouraged to report back to school without being mothers and children with backpacks smiling because, "noted Rodrigo Pelaez, Creative Director of Dentsu. The campaign developed for road applications, Internet, retail and graphic pieces. The project was developed by Dentsu Argentina, agency led by William Wall, was the Directorate of Accounts and Mariano Defelipe Creative Director Rodrigo Pelaez.
Anunciante: BIC Producto: Bic Evolution País: Argentina Agencia: Dentsu Buenos Aires Piezas: Bic Vuelta al Cole Dirección Creativa: Rodrigo Peláez Redacción: Claudio Rugna (TV) Santiago Ledesma (gráfica) Dirección de Arte: Javier Busto (TV) Natalia Zaidman (gráfica) Dirección de cuentas: Mariano Defelipe Ejecutivo de Cuentas: Micaela Ruiz Cugat Ilustraciones: Gloria Films Productora: Gloria Films Director: Santiago Idelson Productor: Fabian Zayat / Lila Romer Banda Musical: Twins Music Responsable cliente: Carolina Brunoldi / Gisela Carricaburu / Constanza Jauregui