Brief: Everyone wants a way to make the car safer. Place alarms, films, etc. But these methods, however to help prevent, not prevent vehicle theft. The best way to minimize damage is to have insurance. Solution: We created a "pamphlet" that simulates a mad dog in the car window, as if taking care of the car. On the back is the following text: "Is there a better way to take care of your car. Insure it. "
Advertising Agency: Beats, Curitiba, Brazil Creative Director / Copywriter: Sulivan Cruz Art Director: Edson Vazvia adsoftheworld.com