See you soon
Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. Idea: Making smokers “experience” a close encounter with "Death" at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) Results: - During four weekends, this action manage to increase by more than 40% the traffic on their website. - 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.
Advertising Agency: Cafeína, Lima, Peru Creative Director: Mauricio Meza Bustamante Senior Copywriter: Bruno Yaker Copywriter: José De La Barra Art Directors: Pablo Alfaro, Lucho Santillán, Cristhian Ávila Agency Account Directors: Ana María Castillo, Kathy Molfino Photography Studio: JPM Fotografía Photographer: Juan Pablo Meza Producer: Jorge Ezcurravia adsoftheworld.com